MARKETING

ONLINE MARKETING

Online Marketing Overview
Online marketing is an important component of any integrated marketing campaign. Many of today’s consumer purchases and business relationships are researched online before transacting business. S4U can plan your online strategy in concert with your offline marketing so you get the most out of your marketing budget.

Web Design
Consumers and business professionals alike expect your business to be well represented on the web. So much depends on making the right impression the first time a prospect comes to your site.
S4U works with you to understand your brand, target audience, your products and services, so we can craft a web strategy to complement your overall marketing plan.
S4U is able to build everything from campaign landing pages to stunning “brochure” sites and complex database-driven designs.

eMail Marketing
Permission email marketing or opt-in email marketing is a great way to build relationships with new and existing customers. Ultimately, you want them to respond to your email offers and come back to your web site.
The golden rules of email marketing are that it’s permission-based, customers have to opt-in to receive the email, and the content is timely and relevant to the recipient.

Search Engine Optimization
Is your target market finding your website? Your audience uses search engines all the time. Whether they find you or not depends on how much intelligent planning you put into helping them.
At S4U, we offer search engine optimization (SEO) services to help your business have an effective online presence.

Online Advertising
Online advertising used to mean placing a few banners or links on sites with a lot of traffic. The web today offers a staggering array of options for advertising from traditional banners to compatible link exchange to paid placement of contextual, content feeds from search engines.
S4U can develop an online advertising strategy for your business to help ensure the right audience comes to your site.

Website Metrics
One of the keys to successful online marketing is the accurate collection and analysis of response and transaction data. S4U can analyse your web server log files and produce comprehensive reports using click track analysis.